I. Foreword
Amusement equipment center is a place to provide entertainment and leisure experience. In today’s highly competitive market environment, it is not easy to operate successfully. It requires careful planning and effort to operate from multiple aspects.
II. Location strategy
1. Traffic and target customer groups
Analysis of the surrounding population density, age distribution, consumption capacity and other factors. For example, opening near a large shopping mall or a residential area with dense children can attract more family tourists; Close to schools and young people’s gathering areas, it is suitable to introduce exciting amusement equipment suitable for teenagers.
Conduct field research on the flow of people, observe the flow of people in different time periods, and ensure that the equipment center has enough potential customers during the peak business period.
2.Convenience of transportation
Choose a convenient location, close to bus stops, subway stations or with adequate parking. This is convenient for customers to come to play, reduce the possibility of loss of customers due to traffic inconvenience.
Ⅲ.Equipment selection and management
1. Diversity of equipment
Covers different types of amusement equipment to meet the needs of different age groups and consumer groups. For example, for children, there can be safe and interesting equipment such as carousels and small slide combinations; For teenagers and adults, there can be more exciting products such as roller coasters and virtual reality experience equipment.
Regularly update the equipment, pay attention to the latest developments in the industry, and introduce popular new amusement equipment to maintain the freshness of customers.
2.Equipment maintenance and safety
blish a sound equipment maintenance system, regular inspeEstaction, maintenance and repair of amusement equipment. Ensure the normal operation of the equipment and reduce the probability of failure.
Strictly abide by safety standards and conduct safety training for employees to ensure the safety of customers during play. For example, conduct a comprehensive safety inspection of the equipment before business every day, install the necessary safety protection devices and regularly check their effectiveness.
Ⅳ. Staff training
1.Professional training
Provide professional training to employees in the operation, maintenance and safety knowledge of amusement equipment, so that they can skillfully provide services to customers and deal with emergencies.
Service etiquette training is also very important. Employees should have a warm, friendly and patient service attitude to improve customer satisfaction.
2.Personalized service
Provide personalized service according to the needs of different customers. For example, special care is provided for parents with children, and free small gifts or special amusement experiences are provided for birthday customers.
Establish a customer feedback mechanism to understand customers’ opinions and suggestions in time so as to improve service quality.
V. Marketing and Promotion
1.Online Marketing
* Use social media platforms (such as WhatsApp, tiktok, Facebook,Instagram, etc.) for promotion. Release the wonderful moments, preferential activities, new product introduction and other contents of the amusement equipment center to attract users’ attention and share.
* Carry out online interactive activities, such as lottery, clock-in challenges, etc., to increase brand exposure and user participation.
* Cooperate with online travel platforms to launch group purchase packages, online booking and other services to expand the source of customers
2.Offline Marketing
* In the surrounding communities, schools, enterprises to distribute leaflets, coupons and other ground promotion activities.
* Cooperate with neighboring businesses to carry out joint marketing, such as cooperating with nearby restaurants to launch amusement packages and recommend customers with each other.
VI. Site Layout and Environment Creation
1.Reasonable layout
* According to the type of amusement equipment and the flow of customers to carry out a reasonable layout of the site. For example, the popular equipment and other auxiliary equipment should be properly matched to avoid overcrowding or circuitous routes during the play.
* Set clear signs to facilitate customers to find various amusement equipment and supporting facilities (such as toilets, rest areas, etc.).
2.Environmental marketing
* Create a comfortable, beautiful and safe play environment. Keep the site clean and sanitary, planting green plants to increase the vitality.
* According to different themes (such as fairy tale theme, science fiction theme, etc.) to decorate the amusement equipment to create a unique atmosphere.
Ⅶ: Financial Management
1.Cost control
* Strictly control the purchase cost of equipment, site rental cost, employee salary cost, etc. Under the premise of ensuring the quality and service level of facilities, we should look for suppliers and partners with the highest cost performance.
* Refined management of daily operating costs, such as utilities, raw material procurement, etc.
2.Pricing Strategy
* According to the cost of amusement equipment, market demand, competitors’ prices and other factors to develop a reasonable price system. Differential pricing can be used, such as setting different prices for different time periods and different customer groups (adults, children, family packages, etc.).
* Regularly evaluate the effectiveness of the price strategy and adjust it according to market changes.
Ⅷ：Conclusion
Running a good amusement equipment center requires efforts in many aspects such as site selection, equipment, personnel, marketing, environment, and finance. Only comprehensive consideration, continuous innovation and optimization can stand out in the fierce market competition and achieve long-term stable profitability and development.